The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.
A) de-alienation
B) deethnicization
C) de-immigration
D) deculturization

Question

Quizplus · Accepted Answer

Deethnicization refers to the process of removing the ethnic or cultural association from a product or service to make it appealing to a broader audience. This can involve changing the packaging, advertising, or even the name of the product.

The Process Whereby a Product Formerly Associated with a Specific