Which of the following is generally True about Asian Americans?

Question

Quizplus · Accepted Answer

Studies have shown that Asian Americans are one of the least brand-loyal American subcultures. They tend to value quality and functionality over brand names. While they may be attracted to high-tech gadgets, they are not necessarily more likely to buy them than the average American. There is no evidence to suggest that they are not attracted to products that express material status, and some studies suggest that they are actually more likely to value luxury goods.

Which of the Following Is Generally True About Asian Americans