The Popularity of the Movie the Passion of the Christ

The popularity of the movie The Passion of the Christ, the book The Da Vinci Code, and the play The Book of Mormon are evidence of which of the following?

A) Megachurches are now more powerful than small, community-based churches.
B) Religion can be effectively used by mainstream marketers.
C) Born-Again Christians are the primary religious market in the United States.
D) Church leaders can effectively encourage and discourage the consumption practices of their followers.