Promotions that are directed to a "younger lifestyle" in the Hispanic-American market are more likely to be successful than promotions directed to a senior Hispanic-American market.

Question

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According to market research studies, Hispanic-Americans tend to be younger than non-Hispanic whites in the US, with a median age of 29 compared to 42 for non-Hispanic whites. Additionally, Hispanic-American millennials and Gen Z consumers tend to be more receptive to marketing messages that reflect their cultural identity and values, which can contribute to the success of promotions targeting a "younger lifestyle."

Promotions That Are Directed to a "Younger Lifestyle" in the Hispanic-American