Consumers use a set of products called a(n) ________ to define, communicate, and perform social roles.

Question

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Consumption constellation refers to a set of products that consumers use to define their social roles and communicate their identities to others. This includes products that are specifically associated with a particular role, such as work attire or athletic gear, as well as broader lifestyle products that reflect a consumer's values and interests.

Consumers Use a Set of Products Called A(n) ________ to Define