According to the ________, a product that is promoted as being better than it really is will create problems with customers even if its innate quality is already high.
A) expectancy disconfirmation model
B) total quality management model
C) incidental similarity theory
D) queuing theory

Question

Quizplus · Accepted Answer

The expectancy disconfirmation model suggests that customers form expectations about a product before purchasing it and evaluate it based on those expectations. If a product is promoted as being better than it is, it may lead to customers having higher expectations than the product can actually deliver, resulting in disappointment and negative feedback. This is true even if the product's innate quality is already high.

According to the ________, a Product That Is Promoted as Being