George wants to increase impulse purchases in his store. Which of the following promotional strategies would be most effective for George to use?
A) He should place point-of-purchase displays close to the items that he wants to market.
B) He should buy more advertising space in local newspapers.
C) He should hire a new salesperson.
D) He should post testimonials about the quality of his products in highly traveled locations.

Question

Quizplus · Accepted Answer

Placing point-of-purchase displays close to the items that George wants to market is the most effective promotional strategy to increase impulse purchases because it captures the attention of customers right before making their final purchasing decision. It encourages a need in the customer's mind and often leads to increased sales. Buying more advertising space in local newspapers, hiring a new salesperson, or posting testimonials may be effective in other ways, but they are less effective in increasing impulse purchases.

George Wants to Increase Impulse Purchases in His Store