When products basically live up to our expectations, we don't think too much about the product one way or the other; we just use the product. A model that addresses this situation is the expectancy disconfirmation model.

Question

Quizplus · Accepted Answer

The statement accurately describes the expectancy disconfirmation model, which suggests that when a product meets our expectations, we are satisfied but do not necessarily have a strong positive or negative reaction to the product.

When Products Basically Live Up to Our Expectations, We Don't