A new Green Giant ad campaign relied on the ________ when it used a redesigned package for Green Giant products that showed the Green Giant in a "sea of green." It was felt that the Green Giant products were now unified under a common design banner.
A) principle of similarity
B) figure-ground principle
C) subliminal principle
D) closure principle

Question

Quizplus · Accepted Answer

The principle of similarity refers to the tendency to perceive things that look similar as being part of the same group. The redesigned package with a common design banner unifies the products under this principle.

A New Green Giant Ad Campaign Relied on the ________