Lifestyle, attributes, competitors, and quality are all dimensions marketers can use to carve out a brand's ________ in the marketplace.
A) sensory signature
B) position
C) priming
D) trade dress

Question

Quizplus · Accepted Answer

Brand positioning is the strategy marketers use to set their brand apart from competitors in the minds of consumers. It involves highlighting unique attributes, quality, lifestyle associations, and competitive differences to establish a distinct brand identity in the marketplace.

Lifestyle, Attributes, Competitors, and Quality Are All Dimensions Marketers Can