One of the principles of psychophysics is that changes in the physical environment are not always matched by equal changes perceptually. If Madison Wilson were creating a new drink, what would psychophysics tell her?
A) She could make the drink twice as sweet by adding twice the amount of sugar.
B) She would need to research how the perception of "sweetness" changed by the amount of sugar added.
C) She would need to look at the subliminal aspects of "sweetness."
D) She would need to create promotions to tell customers how "sweet" the new drink is.

Question

Quizplus · Accepted Answer

Psychophysics tells us that changes in the physical environment (in this case, the amount of sugar in the drink) may not be perceived equally by individuals. Therefore, Madison Wilson would need to research how the perception of "sweetness" changes as she adds more sugar to the drink, in order to create a drink that is consistently perceived as "sweet" by her customers.

One of the Principles of Psychophysics Is That Changes in the Physical