Herbal companies traditionally sold their products in cylinder-shaped plastic containers that were very characteristic of the herbal market. One company broke with tradition and began to sell its herbal products in bottles that appeared to be straight from the pharmacy's shelf. They were rectangular with white labels that looked very professional and very serious. Sales went through the roof. What form of stimulus generalization seems to be working for the herbal company?

Question

Quizplus · Accepted Answer

The halo effect is a form of stimulus generalization in which positive associations with one aspect of a product or brand (in this case, a professional-looking bottle and label) carry over to other aspects, such as the perceived effectiveness of the herbal products. The change in packaging seems to have triggered this effect and boosted sales.

Herbal Companies Traditionally Sold Their Products in Cylinder-Shaped Plastic Containers