The local Harley-Davidson motorcycle outlet has special events on Saturday mornings. Vintage bikes are shown, food is served, and some people travel more than 100 miles on their Harleys to be there almost every Saturday morning. The motorcycle outlet's marketing approach is successful because Harley-Davidson has become a ________ product.
A) fuzzy
B) cult
C) consumer-generated
D) LOHAS

Question

Quizplus · Accepted Answer

The term "cult" refers to a strong and loyal following of a particular brand or product, which is the case with Harley-Davidson. The fact that people travel long distances to attend the event on Saturday mornings suggests that it has a dedicated fan base, which is a characteristic trait of a cult product.

The Local Harley-Davidson Motorcycle Outlet Has Special Events on Saturday