Sally loved global brands. She saw them as quality products that held the "romance" of the country of origin. She never really took the time to research the companies that produced them and knew very little about the production or distribution processes of the brands. Sally would fit into which major segment for global consumers?

Question

Quizplus · Accepted Answer

Sally's perception of global brands as holding the "romance" of the country of origin suggests that she is more interested in the symbolic and emotional meaning of the brands, rather than their actual production or distribution processes. This aligns with the characteristics of the global dreamers segment.

Sally Loved Global Brands