________ is the promotional strategy that involves select consumers altering some aspects of their selves to advertise for a branded product.
A) Body cathexis
B) Identity marketing
C) Impression management
D) Self extension

Question

Quizplus · Accepted Answer

Identity marketing involves associating a brand with a particular lifestyle or identity. Consumers may alter their selves in various ways to fit into that identity and promote the brand. This could include changes to their appearance, behaviors, or attitudes. Body cathexis refers to a person's satisfaction with their physical appearance. Impression management is the process of controlling how others perceive you. Self-extension is the concept of extending oneself through possession of objects, such as a person identifying with a particular brand. However, none of these concepts specifically involve consumers altering themselves to advertise for a brand.

________ Is the Promotional Strategy That Involves Select Consumers Altering