A catalog that features products that appeal to American men who are strongly sex-typed would be most likely to use which of the following promotional styles?
A) content that focuses on relationships and community
B) images of sensitive, spiritual, and introspective models
C) images portraying assertive themes
D) content that requires elaborate processing of message content

Question

Quizplus · Accepted Answer

Images portraying assertive themes are most likely to appeal to strongly sex-typed American men, who may value and identify with traits such as dominance and strength. This style may also include language that emphasizes competition, achievement, and the acquisition of status symbols.

A Catalog That Features Products That Appeal to American Men