Dove's Campaign for Real Beauty features women with imperfect bodies modeling in advertisements for skin and hair care products. The nature of the social comparison that occurs when a consumer uses these marketing images as a benchmark is likely different than the social comparison that occurs when a consumer sees advertisements for other skin and hair care products.

Question

Quizplus · Accepted Answer

The campaign is intended to promote body positivity and inclusivity by featuring women with a range of body types, which can encourage consumers to compare themselves to more realistic standards. In contrast, traditional beauty advertisements often feature models with extremely thin or unrealistic body types, leading to unattainable comparisons for many consumers.

Dove's Campaign for Real Beauty Features Women with Imperfect Bodies