Today thousands of brands borrow personality traits of individuals or groups to convey an image marketers want consumers to form of their brands. An early brand personality was communicated in 1886 by the ________.

Question

Quizplus · Accepted Answer

The Quaker Oats man was introduced in 1877 and was one of the earliest examples of a brand using a human-like persona to convey a specific image. The Coca-Cola polar bear and Jolly Green Giant came later in the 20th century, and while the Marlboro man is also an example of a brand personality, it is associated with a different industry (tobacco) than the other options.

Today Thousands of Brands Borrow Personality Traits of Individuals or Groups