Which of the following psychographic studies would place a large sample of respondents into homogeneous groups based on similarities of their overall preferences?

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General lifestyle segmentation involves grouping people based on their overall preferences, behaviors, values, and attitudes towards various aspects of life, such as work, leisure, family, and social life. This type of segmentation aims to identify homogeneous groups that share similar lifestyles and consumption patterns, regardless of their specific product preferences. In contrast, product-specific segmentation and profiling focus on identifying groups of consumers who have similar preferences and usage patterns for a particular product or brand. A lifestyle profile is simply a description of a consumer's overall lifestyle, based on factors such as demographics, activities, interests, and opinions. Therefore, the most appropriate option for placing a large sample of respondents into homogeneous groups based on similarities of their overall preferences is general lifestyle segmentation.

Which of the Following Psychographic Studies Would Place a Large