________ refer(s) to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information about the areas in which people live in order to identify consumers who share common consumption patterns.

Question

Quizplus · Accepted Answer

Geodemography is a combination of demographic and geographic data analysis that helps identify consumer behavior patterns. By analyzing consumer expenditures and socioeconomic information with data on specific geographical regions, businesses can target their marketing efforts towards specific groups of consumers who share similar lifestyles and habits.

________ Refer(s) to Analytical Techniques That Combine Data on Consumer