Ad Bait Advertising Agency has a new technique for reaching consumers. It tailors its clients' ads to consumers based on consumer Internet use. Specifically, Ad Bait tracks what Web sites are visited by selected consumers and then determines what ads would be best suited to these consumers. Which of the following terms most closely matches Ad Bait's strategy for reaching consumers?

Question

Quizplus · Accepted Answer

Ad Bait is utilizing behavioral targeting which aims to reach consumers based on their online behavior such as the websites they visit, searches they make or links they click. This allows for ads to be tailored specifically to individual consumers based on their interests and behaviors online. Choices A and B are not accurate as they relate to researching an individual's lifestyle or personality, neither of which are explicitly mentioned in the scenario. D is not the best choice as personalized retargeting specifically targets individuals who have already interacted with a brand or website, rather than targeting consumers based on their broader online behavior.

Ad Bait Advertising Agency Has a New Technique for Reaching