According to an interpretation of the VALS2 segmentation system, consumers who have ideals as their primary motivation would be classified as Experiencers and Makers.

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According to the VALS2 segmentation system, consumers whose primary motivation is ideals would be classified as Innovators and Thinkers. Experiencers and Makers are classified as having primary motivations of self-expression and achievement, respectively.

According to an Interpretation of the VALS2 Segmentation System, Consumers