A national magazine wanted to make a point of how easy it is to find information on individuals. The magazine was delivered to each of its subscribers with a satellite picture of the subscriber's house or apartment on the cover and a description inside (e.g., on page one) of the average demographics of the subscriber's zip code. This example illustrates what is known as geodemography. Describe the concept of geodemography. Which of the suppliers of geodemographic analysis discussed in the text was most likely used by the magazine to reach its subscribers?
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q41: Many people assume that personality must be
Q44: What did Freud mean when he said,
Q49: Explain the Freudian system of personality as
Q67: There are eight categories listed in the
Q80: Consumer addiction can be classified as either
Q82: Explain how addictive consumption is a dimension
Q83: What were beliefs of the Neo-Freudians? Are
Q84: Define and provide examples of the following
Q85: Explain the basic premise of trait theory.
Q88: How are psychographics distinct from demographics? Why
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents