Which theory of attitudes assumes that people assimilate new information about attitude objects in light of what they already know and feel, using an initial attitude as a frame of reference to categorize new information?

Question

Quizplus · Accepted Answer

Social judgment theory proposes that people compare new information about attitude objects to their existing attitudes and sort it into categories based on their existing attitudes. This means that the initial attitude serves as a frame of reference for how new information is perceived and categorized.

Which Theory of Attitudes Assumes That People Assimilate New Information