Do fear appeal ads work? Which of the following best answers this question?
A) They work well if the threat is very weak.
B) They work if the threat is moderate and when a solution to the problem or difficulty is presented.
C) They work if the threat is high and vividly elaborated.
D) There is no data to answer the question.

Question

Quizplus · Accepted Answer

Fear appeal or scare tactics ads can be effective if the threat is moderate and a solution to the problem is presented. However, if the threat is too weak, it may not be compelling enough to provoke action, and if it is too strong, it may overwhelm the audience and cause them to tune out the message. Therefore, a moderate threat with a clear solution is the most effective approach. Research studies have also shown that fear appeals are more effective when the audience believes they are susceptible to the threat, and the solution presented is feasible and effective.

Do Fear Appeal Ads Work? Which of the Following Best