Double-Dip makes ice cream. The only advantage Double-Dip has over its competitors is taste. Double-dip costs more and has more calories per unit weight. Promotions for Double-Dip should emphasize the experiential hierarchy of the ABC model of attitudes.

Question

Quizplus · Accepted Answer

Emphasizing the experiential hierarchy of the ABC model of attitudes (which includes affective, behavioral, and cognitive components) would be an effective way to highlight the superior taste of Double-Dip's ice cream. This approach would focus on the positive emotional experience that customers would have while enjoying Double-Dip's product (affective component), which could lead to favorable behavioral intentions (such as repeat purchases and word-of-mouth recommendations) and positive beliefs about the brand (cognitive component). Therefore, it would be true to say that Double-Dip's promotions should emphasize the experiential hierarchy of the ABC model of attitudes.

Double-Dip Makes Ice Cream