When Japanese cars first became popular in the United States, some drivers of domestic cars placed bumper stickers on their vehicles that stated "Hungry? Eat your foreign car." These stickers encouraged people to support local workers and keep an American advantage in the balance of trade between Japan and the United States. The attitude expressed by the stickers is called ________.

Question

Quizplus · Accepted Answer

The attitude expressed by the bumper stickers is an example of ethnocentrism, which is the belief that one's own cultural or national group is superior to others. The bumper stickers promote the idea that supporting American-made cars is better than buying foreign-made cars, even if the foreign cars are of similar or better quality.

When Japanese Cars First Became Popular in the United States