Olga decided to buy a product at her grocery store because of a "surprise special." This is an illustration of the behavioral influence perspective at work in the decision-making process.

Question

Quizplus · Accepted Answer

The behavioral influence perspective focuses on external factors that influence a consumer's behavior, such as sales promotions and advertising. In this scenario, the "surprise special" is a sales promotion that influenced Olga's decision to buy the product, making it an example of the behavioral influence perspective at work in the decision-making process.

Olga Decided to Buy a Product at Her Grocery Store