Jonesy will buy only the lowest-priced spark plug when he goes shopping for auto supplies. Because his car is very old, he really doesn't care about any other qualities. Jonesy is using the noncompensatory decision rule.

Question

Quizplus · Accepted Answer

The noncompensatory decision rule is when a consumer makes a decision based on one or a few important criteria and doesn't take into account other factors, such as quality or brand. In this case, Jonesy is only considering price and not quality, making it a noncompensatory decision rule.

Jonesy Will Buy Only the Lowest-Priced Spark Plug When He