The Smith family is trying to decide on a vacation destination. Mom wants to go to the big city to shop, Dad wants to go to the beach to relax, and the two teenage kids want to go to Orlando, Florida, where the action is. Because no one can agree on where to go, Dad makes the decision (because he is paying for it), and the Smiths go to the beach. This is an illustration of which of the following types of purchase decisions?

Question

Quizplus · Accepted Answer

An accommodative purchase decision is when family members cannot agree on a purchasing decision, and they make a compromise or accommodation to satisfy everyone's needs, as in this case, where the dad makes the decision to go to the beach. The other options are not applicable in this situation; consensual purchase decision is when all family members agree on a decision, contemplative purchase decision is when the purchase is made after much consideration and thought, and assumptive purchase decision is when the customer assumes a particular product or service is what they need without consulting anyone else.

The Smith Family Is Trying to Decide on a Vacation