One of the differences between organizational buying and consumer buying is that in organizational buying the decisions are often more risky, as an individual's career may be on the line.

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In organizational buying, the risks involved are higher as the decision-making process involves multiple individuals and the consequences of a wrong decision can have a significant impact on the company's success and the personal career growth of those involved in the decision making. Consumer buying, on the other hand, involves fewer risks as the purchase decision is primarily based on personal preferences and choices.

One of the Differences Between Organizational Buying and Consumer Buying