Firms that compete in the global marketplace typically face the asymmetric forces of pressures for ________ and ________.

Question

Quizplus · Accepted Answer

Global competition often requires firms to balance the pressures for global integration to achieve economies of scale and consistency across markets with the pressures for local responsiveness to meet the unique needs and preferences of customers in different markets. Option B is incorrect because price reductions and cost reductions are not necessarily asymmetric forces, but rather two common approaches to compete in the global marketplace. Option C is incorrect because political sensitivity and market leadership are not necessarily opposing forces that firms must balance. Option D is incorrect because cost reductions and customer satisfaction are not necessarily opposing forces, but rather two important factors in achieving competitiveness in the global marketplace.

Firms That Compete in the Global Marketplace Typically Face the Asymmetric