Johnson & Johnson delegates to its subsidiaries a great deal of authority to respond to local conditions.Many subsidiaries have their own manufacturing, marketing, research, and human resource functions.This value chain configuration illustrates the ________ strategy.

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The localization strategy is characterized by delegating authority to subsidiaries to respond effectively to local conditions, including having their own manufacturing, marketing, research, and human resource functions. This approach allows for customization of products and services to meet the specific needs of each market.

Johnson & Johnson Delegates to Its Subsidiaries a Great Deal