In a concentration strategy of international expansion, a company would go to ________.
A)many countries very rapidly, and then build up slowly in each
B)a foreign country with one product and not sell other products in that country until a target market share is reached
C)a reporting system that measures performance on a regional rather than a country-by-country basis
D)one or a few foreign countries and build a strong involvement there before going to other countries

Question

Quizplus · Accepted Answer

In a concentration strategy, a company focuses on one or a few foreign markets and builds a strong presence there before expanding to other countries. This allows them to develop a deep understanding of the market, tailor their product or service offering to meet local needs, and build strong relationships with local partners, suppliers, and customers. This approach can help companies avoid spreading their resources too thin and increase the chances of success in each market they enter.

In a Concentration Strategy of International Expansion, a Company Would