As described in the opening case, SpinCent's CEO analyzed foreign markets, assessed industries, prepped his company, traveled overseas, and hired trustworthy distributors.SpinCent manages the export process including making and marketing its products for foreign buyers.The nature of these activities shows that the leadership of SpinCent is committing the company to ________.
A)countertrade
B)direct exporting
C)indirect exporting
D)third party logistics

Question

Quizplus · Accepted Answer

The description of SpinCent's activities, including analyzing foreign markets, assessing industries, and hiring trustworthy distributors, indicates that they are committing to direct exporting, where the company manages the export process and sells its products directly to foreign buyers.

As Described in the Opening Case, SpinCent's CEO Analyzed Foreign