An Australian company makes athletic wear for women, men, and children.After several years of successfully exporting its products to the U.K.and the U.S., the company began exporting to Japan.This is an example of ________.

Question

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This is an example of incremental internationalization, where a company gradually increases its international activities over time. Starting from exporting to familiar markets like the U.K. and the U.S., and then expanding to a new market like Japan, reflects a step-by-step approach to international expansion.

An Australian Company Makes Athletic Wear for Women, Men, and Children.After