Chapman Enterprises is an MNE that markets a diverse portfolio of products including jewelry, luggage, and furniture.Which structure would most likely be used by Chapman?

Question

Quizplus · Accepted Answer

A product division structure would be the most appropriate for Chapman Enterprises as they have a diverse portfolio of products. This structure allows for each product line to have its own division or department with dedicated resources, allowing for focused attention on the unique needs and competitive environment of each product line. This allows for increased efficiency in production, marketing, and management of the different product categories.

Chapman Enterprises Is an MNE That Markets a Diverse Portfolio