Companies using a sales orientation find their greatest ability to sell the same product in more than one country when ________.

Question

Quizplus · Accepted Answer

Companies using a sales orientation typically focus on selling a standardized product to as many customers as possible, regardless of market differences. However, they may find it easier to sell the same product in multiple countries if consumer characteristics, such as wants and needs, are similar across those countries. This allows the company to use similar sales and marketing strategies in each country, rather than having to develop and implement different strategies for each market.

Companies Using a Sales Orientation Find Their Greatest Ability to Sell