The most common way of identifying market segments is through demographics.

Name: The most common way of identifying market segments is through demographics.
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Demographics, such as age, gender, income level, and education, can provide a starting point for identifying market segments. However, other factors such as psychographics (personality, values, lifestyle), behavior, and geography should also be considered for a more comprehensive understanding of different customer groups.

The Most Common Way of Identifying Market Segments Is Through