Which of the following BEST depicts a push strategy for a U.S.company selling in Mexico?
A)Tupperware selling through parties in homes
B)Gillette selling razor blades through supermarkets
C)KFC selling chicken dinners at its franchises
D)Google advertising on television

Question

Quizplus · Accepted Answer

Tupperware uses a push strategy by selling its products through parties in homes, where sales representatives demonstrate and sell the products directly to consumers.

Which of the Following BEST Depicts a Push Strategy for a U.S.company