Receivers better retain material they get via both audio and video "channels" of communication.

Question

Quizplus · Accepted Answer

Studies have shown that people tend to retain information better when they receive it through both audio and visual channels, as opposed to just one or the other. This is why many educational materials, such as lectures, presentations, and manuals, often utilize a combination of text, images, and spoken words to convey information. The dual encoding theory suggests that the brain processes information more deeply and holistically when it is presented in multiple formats simultaneously.

Receivers Better Retain Material They Get Via Both Audio and Video