If an MNE convinced a popular priest that its vitamin-enriched soft drink would benefit parishioners' health, the MNE would be using ________ to help bring about change.
A)participation
B)reward sharing
C)an opinion leader
D)materialistic motivation

Question

Quizplus · Accepted Answer

An opinion leader is someone who has influence over a group of people and can sway their opinions or behavior. In this scenario, the popular priest is an opinion leader who can encourage his parishioners to consume the MNE's soft drink because he believes it will benefit their health.

If an MNE Convinced a Popular Priest That Its Vitamin-Enriched