The ________ view calls for companies to develop low-cost, high-powered, resource-minimizing innovations that can be marketed to the billions of people living on less than a few dollars a day.

Question

Quizplus · Accepted Answer

The concept described in the question is that of the Base of the Pyramid (BOP), which refers to the billions of people living on less than a few dollars a day. The BOP view argues that companies can be successful while also alleviating poverty by developing affordable products and services for this underserved market. This approach requires companies to minimize resource use and costs while still delivering high value to customers. The other options listed (Hierarchy of Needs, Happy Planet Index, Gini coefficient) do not directly relate to this concept.

The ________ View Calls for Companies to Develop Low-Cost, High-Powered