________ advertising focuses on establishing a corporate identity or winning the public over to the organization's point of view.

Question

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Institutional advertising is focused on creating a positive perception of the organization itself, its values, and its beliefs. It aims to establish a corporate identity and create a favorable image of the organization to win public support or shape public opinion. Often used by non-profit organizations, educational institutions, and government bodies, institutional advertising can also be found in the form of corporate social responsibility campaigns, public statements, or sponsorships.

________ Advertising Focuses on Establishing a Corporate Identity or Winning