________ is the logic and planning behind an advertisement that gives it direction and focus.

Question

Quizplus · Accepted Answer

Strategy is the logic and planning behind an advertisement that gives it direction and focus. The strategy outlines how the advertisement will be executed, what message it will convey, who the target audience is, and what the desired outcome or goal is. It is the foundation for the creative idea and overall execution of the advertisement.

________ Is the Logic and Planning Behind an Advertisement That