Which key player makes the final decisions about the target audience and the size of the advertising budget and also approves the advertising plan?

Question

Quizplus · Accepted Answer

The advertiser is ultimately responsible for making decisions about the target audience and advertising budget. The advertiser also approves the advertising plan. The media, agency, vendor, and audience can all provide input and suggestions, but the advertiser has the final say.

Which Key Player Makes the Final Decisions About the Target