The agency person in charge of an advertiser's business is the ________.

Question

Quizplus · Accepted Answer

The account manager is responsible for managing the relationship between the agency and the advertiser. They are the main point of contact and are in charge of ensuring that the client's needs are met and that communication is clear between the agency and the advertiser. The creative director, media buyer, account producer, and copywriter all have different roles within the agency, but the account manager is the person specifically in charge of the advertiser's business.

The Agency Person in Charge of an Advertiser's Business Is