The First Principle of IMC is that ________.

Question

Quizplus · Accepted Answer

The First Principle of IMC is that everything communicates, which means that every aspect of a company's communication and marketing strategy, including advertising, public relations, and even packaging and employee behavior, contributes to the overall message being conveyed to customers. This principle emphasizes the importance of coordinating all communication efforts to create a cohesive and consistent message.

The First Principle of IMC Is That ________