An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they try the new makeup. The medium of this ad is ________.
A) Melina Kanakaredes
B) Ladies' Home Journal
C) readers who redeem the $1-off coupon
D) Maybelline
E) the target market to whom Melina Kanakaredes appeals
Correct Answer:
Verified
Q29: Which of the following would most likely
Q103: Name and describe the four roles advertising
Q104: An email from Amazon.com offers free shipping
Q109: Name and describe the four major players
Q111: Bolls and Associates is an advertising agency
Q111: For the Truth campaign, Porter + Bogusky
Q113: Describe the Early Age of Agencies in
Q124: Digital media have led to increased word-of-mouth
Q140: All award-winning ads are effective ads.
Q146: Several ads for a company have won
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents