An advertiser that wants to soften its brand image would likely switch from using light typeface to boldface in its print advertisements.

Question

Quizplus · Accepted Answer

Switching from light typeface to boldface would actually make the brand image appear stronger or bolder, rather than softer. To soften the image, the advertiser may use pastel or muted colors, softer imagery, and more emotional or sentimental messaging.

An Advertiser That Wants to Soften Its Brand Image Would